Wednesday, 3 January 2018

Thriller trailer conventions

Film production logos: The film production logo should be seen mainly at the beginning of every trailer.

Film title: The film title should be visible towards the end of the trailer usually at the climax of the trailer and before an additional short scene.

Age certificate: The age certificate is sometimes seen at the end of the trailer with the release date and social media information.

Social media: sometimes social media links are provided at the end of the film so the audience can find additional information of they wish.

Character introductions: Characters are usually introduced at the beginning of the trailer with more sometimes in the middle - however thriller trailers usually focus on a small number of characters.

Dramatic/Dark Music: Dramatic intense music is a common convention seen in nearly every thriller trailer there is. This is to signal to the audience that the events seen are impactful and edge of seat viewing.

Voice over: A voice over - mainly from the protagonist - is used to guide the audience through the plot and chaotic pace of the trailer.

Name captions: Named actors, directors or producers who sometimes generate star power are shown in the trailer in titles separate to the scenes for many trailers.

1:30-2:30 minuet  length time: The standard time for a trailer is between this bracket, however thriller trailers tend to be shorter due to the fact that mystery is usually needed to be kept for the film so there are a lack of scenes to be shown to not give away the plot too much.

Release date: Release dates are shown traditionally at the end of the films trailer, most thrillers tend to be released in the autumn/winter time as the cold and dark scenery outside mirrors the themes shown on screen and they are more popular in these seasons.

Intertitles: These titles how taglines, additional information and sometimes rhetorical questions in order to draw the attention of the audience and give them a feel for what the plot is and what they will be getting in the feature length version.

Editing: Fast paced editing is the most common convention for a thriller trailer as a chaotic and out of place feel is needed to empathise the fact that the plot is mysterious and dark in tone. Also transitions and special effects occur frequently in thriller trailers as their form is supposed to be different and abstract from normal scenes seen in a comedy for example.

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