We decided as we are making a thriller movie that we needed a different production logo to last years. We decided on the name 'Cutting Edge' as it not only describes being innovative and completely original, but also connotes the ideas of being cut with a knife which sounds violent and scary. We believed audiences would want to see a film made by a production company with this name as it sounds intriguing as to why it would be so fresh and extreme. Also thriller genre fans will likely identify a production company with this name as making content perfectly aimed at them due to its negative connotations. We used red san-serif font on a black black background so it is easily identifiable to audiences and connotes blood or gore.


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