In my main and ancillary products i believe i have effectively shown a great deal of synergy and use of the stereotypical conventions that are seen in the thriller genre.
Throughout all three of the products there is low-key lighting which is a stereotypical convention as the subject matter and plot of thrillers are known to be dark and sinister. In the trailer we darkened the majority of shots after the character i played had died so in my ancillary products i included a black background in both. This is an immediate indication that the products are based on a main product that is included in the thriller genre as dark tones symbolise fear and the unknown which relates to the plot as the antagonist is unknown.
Synergy is used by not including this unknown antagonist in all products as that will build mystery for the audience and will therefore entice them to watch the film. As the plot revolves around the male characters alleged murder or suicide I placed myself as the main focus of the poster but with lowered opacity - which i achieved when using photoshop - and the best friend main protagonist behind. This was to show that even though my male character is not in a great deal of the main product, the essence of the entire plot is based around him and the main protagonist is just the narrator of the tale which is his death. I took inspiration from the 'nocturnal animals' poster to show this.
Colour schemes and fonts are fluid between the main product and ancillary products with the use of mainly black, white and red 'Franklin heavy gothic' font. You can clearly see that both the font of the products and the font in the trailer are all the same and this built synergy so that for the audience the products are easily identifiable to relate to that of the main product. Many movies regardless of genre are seen to do this in marketing so i believed that this was the best option for me and my products.
The target audience for our product are those of 15-25 years of age so the clear use of teenagers in the products directly taps into that demographic of young adults as they will be interested and will identify with a storyline that is revolved around their age bracket. I took inspiration for the thriller series '13 reasons why' when thinking about my products as that has a teenage cast and is very successful.
The two main characters are seen in all three products and are the only ones included in both of my ancillary products which will make the film identifiable to everyone who it comes in contact with. In both ancillary products they are seen to have a sad and ominous facial expression which are stereotypical tones and themes for the thriller genre to revolve around. In the magazine front cover and the movie poster the character of Zach is seen to be in the foreground connoting that he is not as big of a part as Abbie's character which is what i was aiming for as this is the case in the main product - the character of Zach is only included in a very small section but he becomes the signal point of the whole plot which is why i still wanted to include the character in the ancillary products.
Institutional information is shown at the end of the main product signifying when the film will be released. I included this information on my ancillary products to continue with the synergy between all three of them. The release date of October is also a stereotypical convention of a thriller film as colder darker days in the winter set the tone for the insidious nature of the films plot, and being close to the time of halloween will most likely bring business from the audience as younger people tend to see these kinds of films towards the season of halloween. Also the reviews of 5 stars signify to the audience that the product is going to be successful and of high quality and i included these ratings in the main product and the movie poster.
In conclusion, I believe I have used many different forms of synergy to effectively create a combination of identifiable aspects throughout all three of my products and in turn have created products of high quality in doing so.
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